You have a great story to tell

So why aren’t your people listening?

Your workforce is your most important audience. Without them, you don’t have a business. Your team is made up of very different personalities.

We’ll show you how the smartest leaders already communicate effectively.

Get in touch
Before:
5%
Typical internal mail open rate
without FUBI
After:
81%
Typical internal mail open rate
with FUBI

Our data helps you lead better

Google knows which ads to serve you
Netflix knows what shows to offer you
Amazon knows what you’re buying next

They all built billion and trillion-dollar empires on a simple idea: Everyone is different.

So why are your internal communications all the same?

We give you the data and the tools to connect better with everyone in your business.

How to understand your audience

We bring the tools

Our simple survey sorts every employee into an Attention Segment.

Once mapped, you can understand your primary company culture and subcultures, by role or department. We then help you match communications to your attention cultures, making them more compelling and more inclusive.

PS What kind of person are you?

Adrenaline driven

Live for challenge and disruption

Goal driven

Practical and cerebral

Emotion driven

Motivated by heartwarming stories

Values driven

Want to improve the world and themselves

Idea driven

Seek knowledge for its own sake

Play driven

Live for games and memes

They engaged us. We engaged them.

We work for some of the smartest leaders in the world. How can we help you?

We transformed DS Smith from commodity supplier to thought leading consultancy
We made security a priority for UK civil servants
We’ve helped EY’s People Advisory Service become their fastest-growing division