Brian left advertising ten years ago. The world changed completely in the ten years he was gone. The internet had become an intensely emotional experience. Advertisers could get hold of data about consumers, create individualised messages, target moods as well as demographics. And yet… nothing had changed. Tones of voice. USPs. Advertising still pretends it’s in the age of TV and posters.
Will the EIA have to change it ourselves?
Hold our beer.
Anyway, the article is online here