Employee of the month, awaydays, cash bonuses. You’ve tried them all, yet engagement rates keep falling. You’re not alone. According to the Harvard Business Review, engagement rates are falling across industries and across the world. What’s going wrong? And more importantly, what can you do about it?
Our research has a simple answer to the first question. Your employees are being distracted. They carry the most engaging, addictive kind of content in their pockets – the Internet. Their phones are constantly updating them with news about the things that interest them, their friends, possible dates and even better jobs.
Our research has an answer to the second question, too. To re-engage your employees, you have to make their jobs more compelling than the Internet.
We’ve spent three years analysing the content on the digital landscape, and have created an engagement model to help you do just that.
It’s a model that’s been proven with some of Europe’s biggest companies.
The first thing to understand is that there’s no one-size-fits-all answer. Different company cultures react to different kinds of engagement.
- We worked with a challenger bank and found that its employees loved big ideas and social good – they wanted to change the world. We helped them engage its workforce with TED-style talks, trips to conferences and coaching in public speaking. Churn among key staff dropped by over 20%
- We worked with an industrial company’s salesforce to help them to become strategic partners to their customers. We turned their thought leadership materials into exciting films about the future which got the attention of both the sales team and the senior managers they were targeting.
- We worked with a global holding organisation to define the different cultures of the companies it had acquired, and compared these with the engagement profile of the senior management team. This completely changed the way the CEO and his colleagues communicated with the wider organisation and helped with the adoption of a common purpose and mission.
If your employee engagement is dropping with each survey, then it’s time to try a different kind of survey.
"Employee of the Month" by warriorwoman531 is licensed under CC BY-ND 2.0