Blog

What are the best ways to engage a workforce?

What are the best ways to engage a workforce?

Employee of the month, awaydays, cash bonuses. You’ve tried them all, yet engagement rates keep falling. You’re not alone. According to the Harvard Business Review, engagement rates are falling across industries and across the world. What’s going wrong? And more...

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How to save the Internet

How to save the Internet

What would have happened if advertising agencies hadn’t changed their thinking when television came along? They’d have interrupted programmes to show you a load of posters. Viewers would have thrown out their TVs and gone back to the radio, commercially funded...

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The dark side of engagement

The dark side of engagement

Usually, our spiel goes something like this: there’s four kinds of content people like – funny, useful, beautiful and inspiring. But we’ve only been telling half the story. When you look at what really engages people online, we all know that there’s a seething hellpot...

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How would your team cope on Mars?

They should have sent a poet clown   The Johnson Space Centre in Texas is trying to answer a question straight out of science fiction: what kind of team would work best on Mars? The mission might take several years. The participants would be stuck with each other:...

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Feature in The Drum

December's lovely copy of The Drum is out, and we have a huge feature! The Drum asked us to compare some brands from Amazon to Aston Martin to assess their performances using our data. Find out who we rated, and who we stuck the boot...

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