New article in Fast Company

We were featured in Fast Company recently, talking about the need for a share of emotion, and the importance of being a multifaceted brand personality. Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea,...

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We have an article in The Drum today

Brian left advertising ten years ago. The world changed completely in the ten years he was gone. The internet had become an intensely emotional experience. Advertisers could get hold of data about consumers, create individualised messages, target moods as well as...

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