Entertainment thinking

If you keep thinking like a brand, you’ll find yourself paying more and more for your audience’s attention.

When you think like an entertainer, you mobilise a movement. Entertainment thinking begins with your audience, not your product.

Different audiences like different genres – if you tell us who you’re trying to reach, we can tell you what will make them laugh, cry or sit up and think.

Just as importantly, we can tell you what won’t.

Brand
thinking

Start with the Product
Repetition
Consist
One tone of voice
Call to action

Entertainment thinking

Start with the Audience
Surprise
Multifaceted
Storytelling with changes of pace
Mobilising fandom

Our data and methodologies are being used as a creative springboard by some of the world’s smartest brands and agencies.