If you keep thinking like a brand, you’ll find yourself paying more and more for your audience’s attention.
When you think like an entertainer, you mobilise a movement. Entertainment thinking begins with your audience, not your product.
Different audiences like different genres – if you tell us who you’re trying to reach, we can tell you what will make them laugh, cry or sit up and think.
Just as importantly, we can tell you what won’t.
Start with the Product
One tone of voice
Call to action
Start with the Audience
Storytelling with changes of pace